My Esting for E4 consists of a footballer shooting into a goal and celebrating with the E4 logo. My aim was to make my animation as smooth as possible and enjoyable for my target audience.
The things that I liked most about my animation was the structure of the video and the shots that I done. I also liked how it fits in well with advertising E4 at the start and also at the end. What I mainly disliked about my video was it could have been made a lot smoother if i took my time when taking the images. I also thought my character movements were a bit rusty and could be improved.
The feedback I was looking to receive was for topics such as the genre of the Esting, the content and what was happening throughout the video, the style in which it was created, the character/characters itself and how they looked, the technique i used when creating my Esting and the creative quality of the video. The way I was looking to receive responses and feedback for my animation was having discussions with people including fellow peers who were also creating a Esting and my tutor who kept me up to date in what I had to do next. I also handed out questionnaires to a number of people and gave them questions to answer on what they thought of the video. Focus groups were also a key part once I and my peers had finished our work to evaluate each other’s. I also used online exhibitions by using social networking sites and emailing people my questionnaire to fill in once they had watched my video.
When showing my work to others I used many areas that meant it would be watched by many people from different walks of life and different ages. I firstly started off receiving my feedback by online exhibitions and posting my video onto social networking sites such as Twitter, Facebook and YouTube. Once i posted it I left a message asking people to comment on my video in order to receive feedback. The feedback i received was mainly positive. I had over 15 comments on the video which I put on YouTube, most of which people liked the idea of my video and the character. However, they were critical over the footage being improved and his feet not connecting with the ball and the music didn't seem to fit well with the music.
Another way I got feedback was handling out questionnaires for people to fill in once they had watched my video. My aim was to ask people from different ages to watch my video. I asked some fellow peers and family and friends to watch my video and give me feedback on it. The feedback I got was also positive mainly from younger people. The older audience didn't really get it, however my audience for E4 will be a younger audience. In addition to this, I also had a group discussing with my peers to discuss and watch each other’s videos. This gave me the chance to watch everyone else's and give them feedback on their work and also receive feedback on my work and find out what people thought. I found the work that other people had done was very impressive and decided that when I make changes to my work I could make it smoother because I found that my video was much more jumpy. A lot of my peers liked the idea of my video but also gave me some points on how it could be improved such as making my character look like he is dribbling the ball and also having a goalkeeper in the goal and have the two characters moving at the same time to make it look better.
I am currently doing a written report of my findings using a blog. In which I state what people thought of the animation, what they liked about it, what they disliked about it, if it would attract the target audience and how could it be improved. Another way I could have reported my findings was giving an oral presentation or doing a review on my progress.
Personally I was impressed with my work and shocked myself with how well I had done because I concentrated on getting it right. I feel as though I have gained a lot of experience from this in terms of working to a brief, working to a time limit and meeting deadlines. In addition to this I also know how to create a stop-motion animation and have experience in creating a video. Although some amendments could be made to my work I am pleased with my work ethic and the final result of my Esting.
PART 2
This blog post I have written is my evaluation on how I worked to a brief in using stop-frame animation and creating a video for my EStings on the channel E4. I was given a brief by channel 4 in which consisted of making a 10 second video that the channel would be able to use as an ESting. I will also give feedback from people that watched my video as they commented on what they thought of it. I aimed to create an ESting that would attract the E4 audience. I had to develop an idea for how I was going to create my character, and create the set and using stop-motion animation and take up to 130 pictures. I also had to take note I what I was going to need to make what I needed for the ESting.
During the process of making my ESting’s there were many obstacles I had to overcome. One of these was the legal issues because I had to be careful of using music that I didn’t have copyright for. Channel 4 allowed us to use 10 second tracks from a range of tracks they allowed us to use so as a result I used one of the tracks for my video. The financial circumstances I had to face were not having a big budget and make deal with what we were given. We were given plasticine to create our characters; box’s to create our set and was allowed to use HD cameras to take the pictures for the animation. With a bigger budget I believe I would have been able to broaden my ideas. In addition to this I had to consider that my video would be deemed appropriate the audience of E4. Watching my video I believe it would be deemed appropriate for all ages.
At the start of the unit I was given a deadline in which had to meet to have all of our work done by. As a result of this I got my filming and editing done in time to meet the deadline and didn’t have any problems reaching it. I found this was the case because I was organised with my work and had planned out what I was going to do next. If I got stuck with work and needed help I would ask my tutor or peers for help in which they would. The praised that I received from my tutor was the fact she liked the camera angles that I used and that I managed to meet all my deadlines for my planning, editing, filming, creating the character and creating the set.
My tutor also gave me some criticism as she thought I could have challenged myself a little bit more, for example in the video instead of my character sliding across the floor she would have liked to have seen him running.
Another way in which I was able to get feedback was putting my finished video on Facebook and Twitter to let people comment to see what they think. I also gave relatives and friends questionnaires to fill in to give me feedback on my work. In doing this I made sure that I gave my questionnaires to people from a range of different ages and occupations. I found that the response from the people that watch the video was positive. The majority of people deemed the video suitable and enjoyable to watch and like what I had done. However, some people also thought that I could have made the video a lot more smoother as at times it was hard to follow what was happening and thought that the music didn’t linked in well with the video.
I have never really considered pursuing a career in animation or the media industry but I do find it interesting. I thought the project was good experience though having to meet deadlines and having to use timekeeping skills to get my work done on time. Although I don’t think would be taking on a job in the media industry, I do believe from this experience I would be able to take on a job where I had to meet deadlines and use timekeeping skills to get work done. I also think that if I ever wanted to make a video again using stop-frame animation I would be able to because I have learned how to use the software and have experience from creating my ESting’s.
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